While there may not have been any breakthrough marketing books in 2008 like a Long Tail or Tipping Point, there were some good thought provoking reads. Here are ten of the best marketing books from 2008.
10. Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker
9. Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World by Ken McArthur

8. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki
7. Sway: The Irresistible Pull of …

The late Randy Pausch’s presentation on time management is one that every executive should see to improve their management of our most important scarce resource. Pausch points out that most people don’t equate time to money, but it is simple to get a fairly accurate idea of what an hour of your time is worth. If you are spending your time on low value activities, then you are not maximizing the use of time. An important tidbit of advice is to allocate more time to activities that help accomplish urgent …

The hit car show in the UK, Top Gear, recently reviewed the Tesla Roadster, the new electric sports car by Silicon Valley based Tesla Motors that puts the Toyota Prius to shame. While the Tesla segment was mostly favorable, and showed the Tesla beating the gas powered Lotus Elise in a drag race, there was one problem. The host, Jeremy Clarkson, claimed that the Tesla ran out of power after just 55 miles and there was a scene of the crew having to push the car back to the shop …

If you are donating money to charity, you probably want your dollars to be maximized just like any other investment. One of the reasons that many non-profit organizations fail at correcting the core problems facing the world is that they are often focused on the effects of the problem rather than the cause. Think of the Chinese proverb:  “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime”. One outstanding charity that is helping people “learn …