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[12 Apr 2009 | No Comment | 1,079 views]
When Traveling, Audiobooks Can Be Your Best Friend

I love audiobooks. They have saved me from being bored to tears during many commutes in congested rush hour traffic. If you commute to work 5 times a week, you could be spending as much time in your car as a college student spends in class. You can utilize that time to learn a lot by listening to relevant or interesting audiobooks. If you fly a lot, having several audiobooks in your pocket on your iPod, can make your trip more pleasant.
You can also take advantage of audiobooks to “read” …

Books, Featured »

[5 Jan 2009 | One Comment | 1,646 views]
Top 10 Marketing Books of 2008 for Executives

While there may not have been any breakthrough marketing books in 2008 like a Long Tail or Tipping Point, there were some good thought provoking reads. Here are ten of the best marketing books from 2008.
10. Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker
9. Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World by Ken McArthur

8. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki
7. Sway: The Irresistible Pull of …